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Beyond The Case

Agency initiative, 2020
Team: Mateusz Mroszczak (ECD), Malcolm Wee (CD), Raul Palhares (ACD), Imran Chaudhry (CW), Kelvin Gan (AD), Nicole Kee (CW), Daphne See (AD)

Even amidst these crazy and scary times, heroes emerge. At BBDO Singapore, we wanted to show our respect and thanks for the frontliners battling the virus selflessly. And what better way to do it than to have the people they helped first-hand, say thank you. Through a series of posters that showcased COVID-19 survivors and their real stories, we anonymously helped to facilitate their messages of thanks to the healthcare and hospital staff that touched their hearts on their journey to recovery. In order make sure the message got to them, we purchased over 300 media spaces near different hospitals around Singapore.