2020Agency Initiative
Beyond The Case
Guerrilla thanksgiving to the bravest frontline workers.
Amidst the devastating COVID-19 pandemic, heroes emerged. We wanted to show our respect and gratitude to the selfless frontliners, and what better way to do it than to have the people they helped first-hand, say thank you? Through a series of posters that showcased COVID-19 survivors and their real stories, we anonymously helped to facilitate their messages of thanks to the healthcare professionals that touched their hearts during their journey to recovery. With over 300 media spaces near different hospitals around Singapore, we made sure the message got to those that needed to see it.