The ALTN Hero
Tee Yih Jia (TYJ), Pitch, 2019Team: Mateusz Mroszczak (ECD), Nicole Kee (CW), Daphne See (AD)
ALTN is a new food brand that wants give people healthier, meat-free choices without making them feel like they’re without options or at risk of losing the yum factor. To launch in Singapore, they had to change the Singaporean mentality that going meatless once in a while won’t make much of an impact—when it really does. Singaporeans actually care
and want to be better but it’s tough to commit. So, we made making that commitment easier, by turning them into heroes. Because just by making the decision to go meatless for one meal, they save a life.
